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How long have you wanted to enter the cannabis space? I spoke with White to learn more about how it felt seeing his legendary character immortalized as a cannabis strain, how long he’s wanted to enter the industry, and what cannabis does to inspire his creativity.Īn eighth of ItsPurpl cannabis, from actor Jaleel White as an homage to his Family Matters character. Hunting for certain traits and genetics is time-consuming and challenging but it was worth it when it all came together in the end and the vision was realized.” “It took a year for us to find winners like Stefan (The White x Purple Urkle) and one pheno of the Purple Urkel that was up to our ‘keeper’ standards. “We only do collaborations that come from the heart, so this one made sense and we were determined to help Jaleel make it happen,” says Melshenker.

Purple urkle weed snoop how to#

It’s a straight candy flavor with a grape Big League Chew vibe on the exhale.” MORE FROM FORBES How To Create A Cannabis Brand With A Cult Following: Q&A With 710 Labs Founder Brad Melshenker By Lindsey Bartlett “The Noodle Doinks will come in 3 pheno’s of Purple Urkle and of Stefan, and the Live Resin Pods will come in Mendo Purps x Zkittlez to start, which by the way, is probably my favorite pod flavor to date.

“Jaleel is a big fan of the Noodle Doinks and the Live Resin Pods,” says Melshenker.